With nearly 3.8 billion people online, the world is increasingly connected, and yet the increase in dangerous, hateful, disruptive and fake content online risks threatening our global community. Members of the Global Alliance for Responsible Media recognize the role that advertisers can play in collectively pushing to improve the safety of online environments. Together, they are collaborating with publishers and platforms to do more to address harmful and misleading media environments; and to develop and deliver against a concrete set of actions, processes and protocols for protecting brands.

The project focuses on addressing the following challenges:

• Hate speech


• Bullying


• Disinformation


• Use of personal data


• Child exploitation

The goal is to accelerate and advance the role that advertisers can play in collectively pushing to improve the safety of online environments. This alliance drives uncommon collaboration to improve the safety, trustworthiness, and sustainability of media.